EVIL "Milk" Anyone?

by John O'Keefe-Odom
AgXphoto.info

Marketers may not like it, but EVIL is a name that sticks to cameras.

EVIL, which stands for Electronic Viewfinder Interchangeable Lens, is an acronym coined and widely used for a certain chassis structure for camera bodies.

Recent internet postings show a newly arrived acronym, MILC, pronounced "milk", to denote the exact same type of camera body structure.

It's clear: someone's trying to replace EVIL with "milk," and it may not be working. What's worse: the camera chassis designs may be such that the structures are cheaper to build, but seem to have some basic handling disadvantages.

Imagine the lens mass and volume bayoneted to a point and shoot body, with no proper optical viewfinder. That's what these EVIL MILC cameras are. I'll leave you to guess which part of the Witch those design ideas flow from.

Here's a design idea: put a viewfinder on the camera and build the body big and strong enough to hold the attached parts. Thanks.

# # #